Tag Archives: DTC advertising

Direct-to-Consumer (DTC) Advertising and its affects on Consumers

Posted on October 19, 2013 by Healthcare is Everywhere

Upon doing some research for my upcoming term paper, I came across an interesting study performed in the late 1990s in the Sacramento county of California about Direct-to-Consumer (DTC) advertising: the advertising of prescription drugs on television. Researchers performed an … Continue reading →

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